Glossary of Digital Marketing Metrics

Discover the 100 most important digital marketing metrics to optimize your strategies and measure performance.

Traffic Metrics

Unique Users: Number of different people who visit your site.
Total Visits: Total number of visits, regardless of whether they are new or returning.
Page Views: Total pages viewed during a specific period.
Pages per Visit: Average pages viewed per visit.
Time on Site: Average duration of a visit.
Bounce Rate: Percentage of visitors who leave the site after viewing only one page.
Exit Rate: Percentage of people who leave the site from a specific page.
Organic Traffic: Number of visitors coming through search engines without paid ads.
Direct Traffic: Visitors who arrive by typing the site URL directly.
Referral Traffic: Visitors coming from other websites.

Conversion Rate: Percentage of visitors who complete a desired action.
Cost per Conversion (CPC): Cost associated with each conversion.
Cart Abandonment Rate: Percentage of users who add products to the cart but do not complete the purchase.
Customer Lifetime Value (CLV): Total expected value of a customer over their entire relationship with the company.
Retention Rate: Percentage of customers who continue purchasing over a specific period.
Churn Rate: Percentage of customers who stop buying or using the service.
Marketing ROI: Return on investment from marketing campaigns.
Lead to Customer Rate: Percentage of leads that convert into customers.
Cost per Lead (CPL): Cost associated with acquiring each lead.
Customer Acquisition Cost (CAC): Total cost to acquire a new customer.

Average Position in SERP: Average position of your pages in search results.
Total Backlinks: Number of inbound links to your site.
Referring Domains: Number of unique domains linking to your site.
Domain Authority (DA): Metric predicting your site's ability to rank in search engines.
Organic CTR: Percentage of clicks on organic results.
Ranked Keywords: Number of keywords for which your site is ranked.
Search Impressions: Number of times your pages appear in search results.
Click-Through Rate in SERP (CTR): Percentage of impressions that result in clicks.
Indexed Pages: Number of your site's pages indexed by search engines.
Page Load Speed: Time it takes for a page to fully load.

Total Followers: Total number of followers on a platform.
Reach: Number of unique people who have seen your content.
Impressions: Number of times your content is shown.
Engagement Rate: Percentage of people who interact with your content.
Link Clicks: Number of clicks on shared links.
Shares/Retweets: Number of times your content is shared.
Comments: Number of comments on your posts.
Likes/Reactions: Number of likes or reactions on your posts.
Follower Growth Rate: Change in the number of followers over a specific period.
Response Rate: Speed and frequency with which you respond to comments and messages.

Open Rate: Percentage of emails opened.
Click-Through Rate (CTR): Percentage of clicks on links within the email.
Conversion Rate: Percentage of conversions from an email campaign.
Email Bounce Rate: Percentage of emails that could not be delivered.
Unsubscribe Rate: Percentage of users who unsubscribe from the mailing list.
Number of Subscribers: Total number of subscribers on the mailing list.
Delivered Emails: Total number of emails that reached inboxes.
Forward Rate: Percentage of recipients who forward the email.
List Growth Rate: Growth rate of the mailing list.
Spam Complaint Rate: Percentage of recipients marking the email as spam.